There is no doubt that customers and clients are the lifeblood of all businesses, regardless of how big or small they are. Luckily, there has never been a better time in history to establish and maintain a Contact List.
Say Goodbye to the Rolodex!
Back in the day, a Rolodex was an indispensable business tool that was used to keep track of potential leads and established customers within a business operation. In recent years, this handy desktop tool has been replaced with Contact Management Software (CMS) that streamlines the entire communication process with prospective and existing clients. Your outdated Rolodex just won’t do in today’s highly competitive marketing arena!
Never fall out of touch again
One of the biggest drawbacks to managing contacts by hand is that unless you have an iron-clad plan, and you follow through on the blueprint to a ‘T,’ it is nearly impossible for an average human to remember to keep up with a potential client or an existing customer at the most opportune times. Most certainly, someone will be forgotten if the process isn’t automated. It’s just too easy to overlook someone inadvertently when you’re trying to do this kind of work by hand. CMS eliminates the risk of falling out of touch with anyone in your sales cycle once and for all. By not allowing someone to fall out of your sales funnel, you are taking the steps necessary to assure that your business retains, maintains, and maximizes every relationship on a regular basis.
Segmented emails keep the line of communication open
When you turn the information you’ve collected into trackable data within a CMS software program, you are taking the necessary steps to move your marketing efforts to the next level. Contact Management Software empowers businesses with the tools they need to segment their audiences and send targeted Emails to each group based on specific parameters.
By segmenting customer groups, business owners then have the ability send well-crafted direct offers to set groups of people dependent on their purchase history. Individuals who haven’t yet bought are often segmented into a lead nurturing campaign to help build trust and ultimately, to motivate the contact to make a harder inquiry or purchase from you. When setup correctly, leads that buy from you through the nurturing campaign should then be moved to a different Email segment, where the follow-up Emails are targeted to meet their updated user profile.
Keep everything organized to measure your results
For businesses who have multiple employees in customer service, sales, and marketing a CRM helps keep all company contacts organized and offers one centralized platform to keep track of everyone who is currently in your lead or sales funnel. For business owners, this is advantageous because if an employee leaves the company, the CRM retains all customer contact information of the accounts they initially serviced. Instead of having to sever the relationship or lose the client, their account can seamlessly be transitioned to a new account manager or sales team member, so you can continue to service their account professionally.